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Aligning nicely with the newly unveiled Food Guidelines in Canada, New Era Nutrition announced today the launch of SoLo plant-based superfood bars.  New Era Nutrition, a premium functional foods company, has been closely monitoring the dietary needs of consumers and was thrilled to see that Health Canada came to the same conclusion on the importance of plants, protein and whole grain foods (slow release carbs). The new line of SoLo bars will come in three delicious flavours: Fruits & Nuts Superfood with Baobab, Nuts & Seeds Superfood with Baobab, and Nutbutter Superfood with Baobab. “As we’ve seen with the new 2019 Canadian Food Guidelines, there’s a shift towards a plant-based healthy diet. With a focus on protein from plant-based sources such as the seeds and nuts found in SoLo Superfoods nutrition bars, consumers are discovering nutrient-packed options that they may not

New Era Nutrition, a premium functional foods company, announced today the promotion of Dean Williams from President to President & Chief Executive Officer.  Saul Katz, who founded New Era Nutrition, will transition to Chairman of the Board.   The company also announced the reorganization of its corporate board of directors. The organizational changes will allow the company to deliver against its mission of bringing wholesome and nutritious low glycemic products to consumers. The promotion for Williams should not come to anyone’s surprise. In the six months since joining New Era Nutrition, Williams has overseen the successful launch of a new line of plant-based superfood nutrition bars, expanded sales operations into the massive USA market and recruited high quality talent to join the organization. “Dean has earned the respect of our customers, investors, partners and especially, our Board of Directors,” said Katz.  “He

New Era Nutrition, a premium functional foods company, announced the hiring of Lester Solomon as Vice President of Sales.   In this role, Solomon will be a key member of the company executive team and will be responsible for delivering all sales related aspects for the business.  Solomon joins New Era Nutrition from Shoppers Drug Mart, where he was Category Director overseeing the Nutrition & Energy Bars, Vitamins, Weight and Diet, and Diabetic categories. Having spent the past six years at one of Canada’s largest and most respected retailers, Solomon has gained significant expertise understanding the needs of shoppers. He is well prepared to help New Era Nutrition accelerate their business and position the SoLo brand as a leader in the nutrition bar category. “We are thrilled to have Lester join us on our mission to bring the benefits of low glycemic nutrition

For over two decades Saul Katz has been a trailblazer in the health industry, and his efforts continue to win national accolades. Last week OptiMYz Magazine ranked Katz among the Top 100 Health Influencers in the country for his leadership in tackling obesity and diabetes. Representing the five brand pillars of OptiMYz Magazine: health, fitness, nutrition, adventure and mental wellbeing, Katz along with other nominees was recognized for his contributory role towards a more healthful population in Canada. Saul Katz, founder of New Era Nutrition, devoted years researching the science behind blood sugar management through food. Convinced that a radical shift is required to reverse the interlinked epidemics of obesity, diabetes and the energy deficit, Katz championed the “slow carb revolution” and adoption of a low glycemic diet and lifestyle that includes greater physical activity. “It’s a great honor to be considered among

New Era Nutrition, Inc., a consumer packaged goods company specializing in low glycemic index foods, announced today the addition of two new senior members to its staff.  Dean Williams joins the company as President and Carlos Alentejano joins as Chief Operating Officer.  The hires come as the company prepares to launch new products in the Canadian market and introduce the SoLo GI brand to the United States consumer.